Here’s how our survey works

  • All survey participants receive money for participating in the survey—we value your time!
  • Keeping your information confidential is a top priority for us. Each person’s response to this survey is anonymous. All identifying information such as home addresses and telephone numbers are removed from the information.
  • The unidentifiable information from your responses will be combined with other participants from your county. We specifically process all the answers so that no one can directly connect what responses came from which household.
  • At least 88,000 surveys will be mailed to randomly selected households in West Virginia.
  • About 7% of all adult West Virginians will be sampled (or 1 out of every 14 adults).
  • In 2021 we reached a 20% response rate. We’re expecting a 25% response rate for 2023—and we need your help to reach this goal!
  • We’re expecting a 25% response rate, meaning we need about one in four adults who get the survey to complete it—We need your help to reach this goal!
  • We’re expecting 22,000 completed surveys.
  • After the data is collected, we will prepare a full report that will be posted at website The first report will be posted in May 2023. This report fully details the methods used to most closely represent the actual adult population of West Virginia and in each of our 55 counties. Check back in May 2023 to see the completed report, or contact us at with questions on how the survey works!
  • Find answers to frequently asked question about MATCH.
picture of people on a bridge
Photo Credit: WV Tourism